A global enterprise with core competencies in the Life Sciences fields of healthcare and agriculture, Bayer’s products and services are designed to benefit people and improve their quality of life. The company has a long history in women’s health, supporting family-planning programmes for more than 50 years.
Initiatives
An ideal “friend” in the digital age, meet Maya, your new BFF for family planning! ‘Hot’ and ‘chic’ and relevant to today’s women, Maya tackles a taboo topic; empowering women on family planning through the adoption of appropriate contraceptive methods.
In conjunction with World Contraception Day 2018, media were privy to the launch of Bayer’s ‘Ask Maya’ chatbot. The chatbot provides information and options to women on contraceptive methods such as the usage of contraceptive pills, condoms, and intrauterine devices. Relevant FAQs, pill reminders and calendars prompt users to consult a physician for more pressing questions!
Outcome
The media learned more from experts about family planning, contraceptive methods and, from a pharmacist point of view as well. A mummy blogger was also present to share her experience with family planning.
We acquired great media coverage from key dailies, magazines and online, close to RM1 million in PR value.
