Mercato is a high-end, full-service supermarket offering the finest and freshest selection of foods, reflecting the diverse tastes of Malaysia’s consumers that promises a satisfying culinary adventure.
Challenges
Known for their extensive variety of quality products that are sourced from some of the best local and international producers, Mercato aimed to lift their patrons shopping experience a notch higher.
With appealing décor, wide aisles, extensive offerings of premium and international food selections coupled with two new star highlights – Oyster & Seafood Bar by Mercato and Mercato Café; Pat-Lin was tasked to drive interest to Mercato amid competitive players!
Initiatives
As a teaser to the media launch, the Pat-Lin team donned aprons and met lifestyle editors to deliver fresh delicacies from Mercato Café in addition to surprising them each with a RM100 Mercato shopping voucher to be redeemed at the event.
Media appreciated the kind gesture and most of them RSVP’d on the spot reiterating the effectiveness of Pat-Lin’s special value-add service, the Personal Media Drops!
Mercato received more than 30 coverages and 10 food reviews within 1.5 months!
