In 2018, we got together Bayer’s top management team from three divisions for a media training session, specifically touching on the issue of Monsanto acquisition. The acquisition resulted in Bayer becoming the largest agribusiness, which creates the concern of monopoly that can affect farmers and consumers.
Initiatives
We took them through the ’world’ of media, including media engagement opportunities and the important techniques of key messaging.
We also showcased samples of case studies in dealing with crisis situations, through videos and social media platforms.
The participants also had a chance to experience the pressure of being part of media engagements, namely through press conference exercise, media interviews (print and TV) and an ambush-style interview as well.
Outcome
After receiving successful feedback from the participants, we organised a media training session this year with the top management team from the Pharmaceuticals Division.