One of the fastest growing cinema operators, mmCineplexes is only cinema operator with presence in both Malaysia and Singapore.
Challenges
Known for their trendy offerings, mmCineplexes offers the biggest screen in Malaysia, kids-friendly hall for young parents with kids and seats that replicate movements based on the action of the movie.
To upkeep interest among patrons, mmCineplexes launched Malaysia’s first Coca-Cola Freestyle® at the mmCineplexes eCurve Damansara which offers Malaysians the freedom to explore, pour and enjoy more than 50 sparkling and still beverages on demand!
Initiatives
Instead of the usual product launch, we created a freestyle fiesta by inviting media, key social influencers, 50 Coca-Cola Fans across Malaysia (selected via a fun contest) to try out all the flavours. The audience happily participated in the Big Freestyle Photo Shoot to mark the launch of Coca-Cola Freestyle in Malaysia.
mmCineplexes received more than 2000 postings with #CocaColaFreestyleMY within an hour!
