An overview of some of our successful projects throughout the years.
Bayer – Media Training
After receiving successful feedback from participants, we organised a media training session with the top management team from the Pharmaceuticals Division.
Bayer – Ask Maya
Questions you were shy to ask about contraception! With our unique approach, we acquired great media coverage from key dailies, magazines and online media, close to RM1 million in PR value.
A media walk-through cum samplings of local & international offerings with celebrity Chef Sherson Lian at Mercato received more than 30 coverages and 10 food reviews within 1.5 months!
Fight cancer! The patient session moved and inspired media, generating coverage to a PR value of over RM1.5 million.
A freestyle fiesta involving media, social influencers and 50 Coca-Cola fans across Malaysia brought mmCineplexes more than 2000 postings with #CocaColaFreestyleMY within an hour!
Media were privy on how to Treat Cancer Smarter! The Tumour Profiling awareness campaign received coverage to a PR value of more than RM 1 million.
Southern Lion Sdn Bhd
A collaboration between KPWKM, NCSM and Shokubutsu empowered even more women to take proactive actions for the early detection of breast cancer through breast self-checks. The Shokubutsu YOU are my pink reason campaign garnered a PR value of over RM500,000.
The MAJAPAHIT Restaurant and Bar
Top key media from each language group were privy to a series of spicy (not to mention tasty!) food review sessions with renowned in-house chef Chef Santibi, which translated into a total PR value of over RM345,000.
Novo Nordisk Pharma (M) Sdn Bhd
It’s More Than Height – Its’ Health! The tall topic on Growth Hormone Disorders drew great interest from the media which saw a total of 33 articles published, amounting to a PR value of over RM1.5 million.
Astellas Oncology C3 Prize
A panel discussion was broadcast via Facebook Live Stream and received 79,000 views. An astounding 162GB or 13 hours’ worth of video assets and 717 photos were generated from the effort.
PLC worked closely with key opinion leaders and bloggers. A move that generated extensive coverage with a PR value of over RM3.5 million in 3 years!
We announced and hyped-up the availability of the new product to the market by leveraging a few bloggers and influencers to reach an estimated 100,000 social media users.
Chir Chir Fusion Chicken Factory
30 media reviews in a span of two months! Various titles from dailies, magazines, online portals and bloggers penned their relishes after sampling the delicious South Korean offerings.
A comprehensive media strategy supported by digital marketing and digital PR initiatives supported the introduction of the Vehicle Inspection Management System to the Malaysian automotive market.
VISTA Eye Specialist
Working alongside VISTA for 10 years, VISTA today stands out among industry peers with numerous industry Awards!
Top 30 media in Malaysia had a chance to meet Mr John Fuller (President of Johnny Rockets Group) in person and supported Johnny Rockets’ aim to bring “The Original Burger” to Malaysians.
An unconventional PR tactic brought the launch to the media, resulting in PR value of more than a million Ringgit, reaching out to more than 2 million eyeballs.
A comprehensive, 360-degree traditional and digital PR strategy raised awareness of the Merdeka Award, the recipients and their contributions to the nation’s growth.
The journey into the “unknown” intrigued media whilst enhancing their knowledge on meaningful cultural interpretations; leading to Xiao En attaining brand recognition through the Ernst & Young Entrepreneur of the Year CEO Nomination 2009 / Brand Laureate 2010.
Samsung Malaysia Electronic
Traditional and online media communicated Samsung’s CSR key messages and initiatives that positively impacted the entire community. A total PR value of over RM1.7 million was achieved for this project.
Khazanah-IHH Healthcare Fund
Media interview sessions to impart the Fund’s success and key achievements were held with select beneficiaries to share their journey and experience. We garnered coverage to the PR value of RM 500K.
The avant garde media launch of SimplySiti generated extensive media coverage in non-entertainment media, realising outlined PR objectives.
Our continuous PR efforts catapulted awareness of SCHOLL as a trendy and fashionable brand synonymous with comfort features, generating media call-backs and extensive coverage.
Yeo Hiap Seng (Yeo’s)
Yeo’s received significant coverage in media across all languages with increased brand recognition among BM media for what was previously deemed a traditional and Chinese brand.
RAM Credit Information
Driving the importance of credit information is the mainstay of RAM Credit Information Sdn Bhd (RAMCI), a leading credit reporting agency in Malaysia.
Aligned with CANON’s marketing communications initiatives, our 360º PR approach spanning 4 years helped CANON expand its market share in various segments.
Tollyjoy teamed up once again with OrphanCare Foundation to host two exciting events in celebration of their signature initiative, Tollyjoy Baby Day 2017.