Articles
Read our thoughts and professional opinions about communications, public relations, social media and more.
Astroturfing – Why You Should Avoid Doing This
Astroturfing gets its name from the brand AstroTurf, a synthetic form of grass. The term is a play on grassroots – grassroots movements are movements that begin at a local community level to create change on a larger scale. Astroturfing is the act of pretending to be a grassroots movement to mislead the public. Examples […]
Differences Between Digital Marketing and Online Marketing
The term “digital marketing” has been used interchangeably with “online marketing” or “Internet marketing”. This observation is common, especially in conferences and events. The fact that some agencies try to differentiate themselves by coming up with smart-sounding names may add to the confusion. While they share some similarities, there are key differences to be considered […]
Is Traditional Media Dead?
Industry experts have forewarned about the decline of traditional media for over a decade now. While the majority of traditional media owners and conglomerates have slowly evolved throughout the years, professionals and workers employed in this sector have been enjoying relative job security. Seeing that going digital is the only way to stay relevant in […]
Your Brand Reputation – 20 Years To Build, 5 Minutes To Ruin
When Warren Buffett said that “It takes 20 years to build a reputation and 5 minutes to ruin it,” he wasn’t wrong. A single mistake is all it takes to tarnish a valued reputation within minutes! Equally as important as building a reputation is maintaining it as well. It’s certainly not as easy as it […]
Running Out of Creative Juices? Drink More Water!
Water plays an essential role in all life forms and covers most of the surface of the Earth. It is so important that all living organisms contain water and need water to survive. This is true for all of us – water makes up 60% of our body weight, transporting nutrients and processes around our […]
Static Visuals vs Moving Visuals – When and Where to Use Them
The concept of communication tends to imply verbal communication (speaking and listening). Though this is the most obvious form of communication, visuals play a large role in communication. Being able to use visual communication is as important, if not more so, than verbal communication. Why are visuals important in communication? Visual communication is more impactful […]