Articles
Read our thoughts and professional opinions about communications, public relations, social media and more.
Running Out of Creative Juices? Drink More Water!
Water plays an essential role in all life forms and covers most of the surface of the Earth. It is so important that all living organisms contain water and need water to survive. This is true for all of us – water makes up 60% of our body weight, transporting nutrients and processes around our […]
Static Visuals vs Moving Visuals – When and Where to Use Them
The concept of communication tends to imply verbal communication (speaking and listening). Though this is the most obvious form of communication, visuals play a large role in communication. Being able to use visual communication is as important, if not more so, than verbal communication. Why are visuals important in communication? Visual communication is more impactful […]
Does Dressing Up or Dressing Down for Work Make a Difference?
Sometime within the last decade, the working culture changed quite significantly. Besides witnessing a more flexible time managed culture, even the dress code started to change. Large organisations like Google, AirAsia and the like, have since adopted a culture of wearing casual or semi-casual outfits to work. Being comfortable during long working hours could affect […]
Fake News, Lies & Propaganda – Business Survival in the Post Truth Era
Fake news is a serious problem on any level. It could affect the image of an individual, business, brand or an entire country if it is not nipped in the bud. Simple rumours that appear across mobile chat groups and social media could spread like wildfire. Beyond that, it is a matter of time before […]
Is Agile Project Management Suitable For Marketing Teams?
In the era of volatility, uncertainty, complexity and ambiguity (VUCA), marketers are trying new ways to outperform their competition. To maximise use of scarce resources, an aspect that seems to be of interest is project management. One methodology that has been gaining popularity in recent years is ‘Agile’. The term came about back in 2001, […]
Annual Company Trip 2017: Sky Mirror, Kuala Selangor and Cameron Highlands
To celebrate the 25th anniversary of Pat-Lin Communications, we embarked on a company trip to Kuala Selangor and Cameron Highlands on 18th & 19th August 2017. Normally for our local trips, it would just be a one-day road trip. However, since we are marking a significant milestone, we went the extra mile and enjoyed some […]