The MAJAPAHIT is a restaurant well-known for its Southeast Asian cuisine, mainly featuring Thai and Indonesian dishes, a concept developed by GreatFUN Lifestyle who has been in the restaurant and entertainment industry for more than 30 years.
Challenges
Pat-Lin Communications was tasked to introduce and position the brand as a unique one of a kind restaurant that serves Southeast Asian cuisine among Malaysian media and consumers.
Initiatives
To allow media to truly experience the uniqueness of the dishes and ambiance of The MAJAPAHIT, we organised a one-to-one food review session with each of the participating media. The review sessions were held during the off-peak timing to allow the Head Chef to spare time to interact with the media and highlight each of the dishes.
Top key media from each language group participated in the food review sessions, which translated into a total PR value of RM 347,393.63.
