Johnny Rockets (an all-American restaurant brand) promises Malaysians a slice of timeless and feel-good Americana comfort food. With a cool retro red and white themed interior, chequered floor tiles and a fun service brigade rocking a pin-up-hat to match their contagious smiles, Johnny Rockets exudes true American hospitality.
Initiatives
We did a series of “Save The Date” to capture the media’s attention. We sent out retro items like an old vinyl record and napkins.
Top 30 media in Malaysia had a chance to meet Mr John Fuller (President of Johnny Rockets Group) in person and supported Johnny Rockets’ aim to bring “The Original Burger” to Malaysians. Each media are given freedom to choose any burger from the menu to give it a try fresh instead of limiting to 2-3 items.
We celebrated our nations’ badminton heroes who had a good run in Thomas Cup 2014 by treating the whole team (players & staff) with nice meals and fun activities.
Outcome
Since its debut in 2013 at The Curve, now the group has expanded to 7 outlets garnering a massive following till date.
