Country Heights Holdings Berhad is a property conglomerate that primarily focuses on property development and investment holdings, with subsidiaries involved in diverse industries such as health, hospitality, membership, tourism and education.
Challenges
PLC was tasked to carry out a rebranding exercise for the developer as they unveiled the new Mines Wellness City.
Initiatives
The rebranding exercise included a launch event in 2013 and a continued focus in the news and business media about the property development news.
This was followed up with the Mines Wellness Hotel happenings in 2014 with a direct emphasis on its food and beverages outlets and happenings. 2015 saw initiatives with the media on its health and wellness aspects of the property.
The results were coverage that spread across mainstream media, online and social media. PLC worked with key opinion leaders as well as bloggers that gave the client extensive coverage with a PR value of over RM3.5 million in 3 years.
