Warming the hearts of Malaysians for over 80 years and nurtured by generations of devoted tea experts, BOH is among the most well-known tea brands among Malaysian households and is among some of the finest tea specialists in the world.
Challenges
As the current and longest-serving Public Relations agency serving BOH Plantations’ communications and media relations needs, Pat-Lin Communications was tasked to introduce the new BOH Green Tea Latte to the Malaysian market and to generate hype among the targeted audience.
Initiatives
We announced and hyped-up the availability of the new product to the market by leveraging a few bloggers and influencers to run an engaging contest for their respective followers and audiences.
The winners of the contests along with the bloggers and influencers were invited to the BOH Green Tea Latte Party event in January 2017 to celebrate the new year and sample some culinary creations that incorporate the product as part of the recipe.
View the user submissions and posts on Facebook and Instagram.
