PR efforts for Canon Marketing (Malaysia) Sdn Bhd (CANON) focused on raising their profile and top of mind recall for their products and services. Communicating the brand’s proprietary imaging technology for their spectrum of imaging solutions was integral to reiterate their market leadership.
Initiatives
A 360º PR approach, spanning 4 years, incorporated both traditional and digital media channels to reach businesses and consumers. Active media engagements resulted in consistent media publicity. Other activities included CSR projects and collaborations with government agencies.
Outcomes
Over the years, CANON’s product launches received widespread media attention and reviews across media channels, thus increasing their profile and generating sales leads among businesses and consumers. We also initiated leads with the Ministry of Education and consistently proposed initiatives that would allow reinforce top of mind recall and allow for engagement with their target audiences.
Aligned with CANON’s marketing communications initiatives, the collective efforts helped CANON expand its market share in various segments.
