An automotive-tech startup company, AucNation Synergy Sdn Bhd seeks to uplift the Malaysian used car industry via a web-based Vehicle Inspection Management System.
- To create a digital home which functions as the hub for company and product content.
- To allow potential customers and business partners to discover the product.
- To educate the market about vehicle inspection and how the product helps used car dealers and consumers.
Leveraging on the latest web technologies, a mobile-friendly website with responsive layout and relevant metadata was developed from the ground up.
A series of compressions and optimisations were then implemented to minimise the time required to load the website on modern web browsers.
The content for the entire site was written to target relevant search queries and drive organic traffic to the website, while adhering to good SEO practices.
The website launched in July 2017 and optimisations are made on a monthly basis until the end of contract.
Out of the over 20,000 search impressions, the website achieved an average Click-Through Rate of 4.18%.
The website also appeared on the first page of Google’s Search Engine Results Page (SERP) for 26 industry-related search queries. For 90% of the targeted search queries, the website ranked within top 10 of Google’s search results.