We worked alongside Malaysia’s leading entertainer, Dato’ Siti Nurhaliza to unveil SimplySiti, her very own skin care and cosmetic line. The iconic brand which made its debut in 2010, revolutionised the way Malaysian women use their skin care and cosmetics.
A cohesive media relations campaign was deployed to build SimplySiti’s brand credibility and most importantly, to differentiate the “entrepreneur from the entertainer”. Crafted key messages and product information was disseminated to impart a “universal and borderless” proposition for the brand.
Overall, the media launch of SimplySiti with its avant garde ambiance, generated extensive coverage in non-entertainment media, realising outlined PR objectives. Personalised media invitations and a series of one-on-one with print and electronic media interviews with Dato’ Siti Nurhaliza at the launch reiterated support for SimplySiti. The event also gained interest among non-Malay media.
Client acknowledged PLC’s efforts thus reinforcing our role as a strategic partner.
