Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere through their relentless innovation and discovery; transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions.
To equip underprivileged children with the digital world and connect them through Information and Communication Technologies (ICT) and life skills, we developed a successful sustainable CSR programme for Samsung Malaysia Electronics.
The “Samsung Inspiring Better Futures” campaign was launched with the set-up of Samsung Tech Central at Rumah Sayangan, an underprivileged home in Cheras and together with CyberCare Youth Organisation (CyberCare). To mark the success of the training session, a graduation ceremony was organised for the children.
Hari Raya and Christmas celebrations were also organised to bring cheer to the children.
Phase 2 saw the implantation of weekly training sessions on ICT from September – November 2013 for the children.
The initiative marked by positive media engagement and support, garnered PR value of over RM1.4 million.
We also successfully created awareness for Samsung’s Corporate Citizenship initiatives in education, health & medical, namely with the launch of the UMMC-Samsung SONO School, Samsung IOT Academy in UTEM, Samsung SMART Library in Kuala Terengganu and Perlis, and the Samsung SMART Classroom in Kelantan.
Traditional and online media communicated Samsung’s CSR key messages and initiatives that positively impacted the entire community.
A total PR value of over RM1.7 million was achieved for this project.