PR efforts for the Khazanah-IHH Healthcare Fund focused on strengthening its brand presence and positioning the Fund as a key CSR initiative – a collective commitment between Khazanah Nasional Berhad and IHH Healthcare Berhad (IHH). We reached out to the less privileged community to meet their healthcare needs in Malaysia.
We incorporated both traditional and digital media channels to reach out to our target audience and also through advertorial initiatives to tell ‘their’ feel good stories via the Fund.
To reconnect with the media, we arranged interview session to share an overview on the success and key achievements of the Fund together with select beneficiaries, to share their journey and experience.
Branding collaterals for select hospitals was also reiterated through patient’s testimonials.