Mead Johnson Nutrition (MJN) Malaysia’s media launch of its new advanced Enfagrow A+ fused a paediatric nutrition and child development educational and issue driven platform. The product with its unique blend of ingredients to prepare children for more learning opportunities, was backed by a clinical study reveal that expanded noteworthy media attendance and interest.
Insightful expert sharings and key findings from the clinical study reiterated Enfagrow A+ efficacies via its unique ingredients for 360°brain development and continuous learning. This resulted in favourable brand positioning with significant media coverage.
Product interest was further fueled by requests of media interviews with key spokespersons and product information. Follow-up article placements in targeted media backed by the clinical study generated further interest from targeted audience.