Our premise for VISTA Eye Specialist (VISTA) extended beyond raising awareness of the importance of regular eye health screening. This assimilated the call to action for the early detection and treatment of eye diseases to prevent permanent damage or vision loss.
Driving parallel objectives, we employed innovative PR strategies within regulatory requirements utilising both traditional and digital media. An integrated PR approach underlined VISTA’s 4 key pillars among others to communicate their expertise and evolving “world-class” technology that offers safer, painless and precise eye treatment procedures. Key initiatives and collaborations reiterated the company’s commitment and innovative HR policies, their mentorship role and CSR, garnering notable media coverage.
Eight years on, VISTA stands out among industry peers with numerous industry Awards. With increased awareness on eye health issues, VISTA’s expertise and competitor intensity, the company continues to pave the way for Malaysians in need to “GO from “BLUR TO CLEAR” for unhindered lifestyles with good vision!