Digital – Pat-Lin Communications

Ebele Mbanugo presenting in the C3 Prize Live Pitch Session

Astellas Oncology C3 Prize

The Astellas Oncology C³ Prize is a global challenge designed to inspire innovative non-treatment ideas that may improve the lives of cancer patients, caregivers and their loved ones.

The final stage of the challenge was held in a live forum at the Union for International Cancer Control’s (UICC) 2018 World Cancer Congress on 3^rd October 2018 in Kuala Lumpur. 3 category winners pitched their ideas to a panel of distinguished judges and guests for a chance to win the grand prize grant of US$50,000.

Challenges

To maximise coverage and awareness outcomes, Pat-Lin Communications assisted with the production of video content and the implementation of a Facebook Live Event for Astellas Pharma US, Inc.

All planning and coordination were conducted remotely via online tools as the parties involved, client, social media and PR agencies were based in the United States. Together with a production crew of 12, 3 days were spent on-location during the event to capture and deliver the required outputs.

Initiatives

The ‘live pitch’ session at the Kuala Lumpur Convention Centre was filmed, and the combined live feed of the video was screened via a projector for the benefit of the seated audience.

The next day, we filmed and broadcast via Facebook Live Stream to a global audience, a panel discussion that received 79,000 views! Additional interview footages were recorded with each category winner, an Astellas representative and a panel judge.

A multi-camera mode of production was deployed for both sessions to achieve an instant and seamless transition between different angles throughout the live pitch and Facebook live stream sessions.

An astounding 162GB or 13 hours’ worth of video assets and 717 photos were generated from the effort!

Note:

Pat-Lin Communications was approached by Spectrum Science Communications, Inc. to assist with the on-site setup and video production in Kuala Lumpur, Malaysia.

BOH Plantations

Warming the hearts of Malaysians for over 80 years and nurtured by generations of devoted tea experts, BOH is among the most well-known tea brands among Malaysian households and is among some of the finest tea specialists in the world.

Challenges

As the current and longest-serving Public Relations agency serving BOH Plantations’ communications and media relations needs, Pat-Lin Communications was tasked to introduce the new BOH Green Tea Latte to the Malaysian market and to generate hype among the targeted audience.

Initiatives

We announced and hyped-up the availability of the new product to the market by leveraging a few bloggers and influencers to run an engaging contest for their respective followers and audiences.

The winners of the contests along with the bloggers and influencers were invited to the BOH Green Tea Latte Party event in January 2017 to celebrate the new year and sample some culinary creations that incorporate the product as part of the recipe.

View the user submissions and posts on Facebook and Instagram.

Chir Chir Fusion Chicken Factory

Chir Chir Fusion Chicken Factory, South Korea’s largest chain of “Chimaek” restaurants finally lands on Malaysian shores. Featuring best shared, sumptuous, mouth-watering delights, the shop is set to satisfy even the most discerning palates!

Challenges

As a new entrant to the highly competitive Food & Beverages industry in Malaysia, Pat-Lin Communications was tasked to introduce and establish the brand among Malaysian media and consumers.

The brand’s Unique Selling Propositions, such as its signature freshly-cooked chicken dishes that are fried only upon order, proprietary sauces and marinades from Seoul, and the creative menu had to stand out in reviews and media coverage.

Initiatives

A one-to-one PR tactic via sit-down restaurant reviews were conducted to officially launch the store in Malaysia. A total of 30 reviews were conducted in the span of two months involving various titles from dailies, magazines, online portals as well as bloggers.

An official Facebook Page and Instagram profile were also created to reach out to the target audience. With effective community management supported by Page Post Engagement ads, the brand’s social media profiles helped drive brand awareness, increased footfall to the flagship restaurant and drove revenues for the client.

AucNation Synergy

AucNation Synergy Sdn. Bhd. (AucNation Synergy) is an automotive management solutions provider, powered by Japan’s Automobile Inspection System (AIS) and supported by the Malaysia Automotive Institute (MAI).

Challenges

According to MAI, in line with the goals of the End-of-Life Vehicle (ELV) initiative under the National Automotive Policy 2014, approximately 300 nationwide inspection centres were required to allow their centres to undergo checks and, car owners to send their vehicles for checks to ensure safety.

Although there were a few car inspection service centres nationwide, Vehicle Inspection Management System (VIMS) was the first to receive MAI’s full support as the system (was powered by Japan’s Automobile Inspection System (AIS).

AIS is a top inspection company in Japan for brands such as Honda, Toyota, Subaru, Nissan and Mazda, having inspected over 8 million automobiles!

Initiatives

Instead of conducting the press conference in a cosy room, media members were invited to watch VIMs car inspection service ‘live’ outdoors. It streamed live on Facebook reaching out to both Malaysians and Japanese counterparts.

While the inspector was examining the car, the CEO (with a wireless mic) explained the whole process. Media appreciated the transparency and the hands-on approach. Media also had their cars inspected and certified by VIMS after the event.

To carry on the conversation, VIMS collaborated with select top car bloggers in town. Instead of written reviews, PLC shot ‘video-based reviews’ to allow fellow Malaysians to see for themselves how the A-Z inspection was done!

Merdeka Award

The Merdeka Award was established in 2007 by PETRONAS, ExxonMobil & Shell to recognise and reward excellent individuals and organisations whose works and achievements have not only contributed to the nation’s growth but have also inspired greatness in the people of Malaysia. It is a prestigious award that honours their outstanding effort and role in living the ‘Merdeka’ spirit.

Challenges

The award is equivalent to the Nobel Peace Prize, but there’s a lack of exposure, especially among the Post-Merdeka Generations.

Initiatives

We focused on more digital presence by creating exciting info-graphic visuals, live videos of the award ceremony, cross promotions with other well-established organizations all over Malaysia to create brand exposure. Rather than sticking to normal interview sessions, we did a “Coffee Chat” concept where the media had a chance to meet the key people behind the Merdeka Award and exclusive meetings with the deserving recipients.

We also maintained a good relationship with most of the education desk from dailies (all languages) to keep them updated on the latest inventions by the Merdeka Award Grant recipients.