With the launch of its new variant – NutriSoy Fresh – the first pasteurised soya milk by F&N, F&N wanted to uplift the brand image and differentiate the NutriSoy brand in Malaysia via media relations and on-ground activities.
To equip underprivileged children with the digital world and connect them through ICT and life skills, PR efforts were undertaken to launch the ‘Samsung Better Futures’ Campaign.
PR efforts for the Khazanah-IHH Healthcare Fund focused on strengthening its brand presence and positioning the Fund as a key CSR initiative – a collective commitment between Khazanah Nasional Berhad and IHH Healthcare Berhad (IHH).
We worked alongside Malaysia’s leading entertainer, Dato’ Siti Nurhaliza to unveil SimplySiti, her very own skin care and cosmetic line. The iconic brand which made its debut in 2010, revolutionised the way Malaysian women use their skin care and cosmetics.
Our relationship with SCHOLL began before its global acquisition and continued thereafter with the task to alter SCHOLL’s perception of being the foot wear “for mature Malaysians” to one’s that trendy for young fashionable Malaysians.
To reiterate Yeo’s positioning as the “evergreen brand with a fresh identity”, we interrelated the nutritional, lifestyle and emotional aspects of Yeo’s brands to garner media interest.